Strategy Development Process
Read our vision 20/20 for a full description of our strategy development process and new strategy.
In 2012 Publish What You Pay adopted a new strategy and governance structure. Below you will find a short account of how the strategy was developed; at all stages we sought to implement a highly participatory approach, so that all our members would have their views and needs considered.
The strategy development was characterised by four phases:
The recognition phase, external analysis
This consisted of an external, independent assessment of each coalition and of the coalition model itself, carried out by the Overseas Development Institute; a brand effectiveness study carried out by Harvard University Hauser School for Non-Profit Organizations and a series of interviews with stakeholders, including representatives of the EITI Secretariat, former PWYP members and donors such as the Hewlett Foundation. There was also a desk review of external reports such as the Scanteam EITI evaluation, Campaigning for International Justice and Noble Networks.
The choice phase, internal analysis
This phase focussed on finding out from our members where they thought PWYP’s strategic future lay. Questions were framed around PWYP’s identity and purpose, as well as where we want to be, what we want to achieve and how we want to do that. Our members’ views were collected through in-person interviews, online surveys and internal assessments. The results were then collated into strategic options and redefined into strategic priorities during regional and national strategy consultations in Asia-Pacific, Africa, Eurasia, US and Europe.
The endorsement phase, commit to what we will do
The strategic priorities that came out of the consultations were collected into a strategic document, which was circulated for a final round of comments from members. It was officially endorsed by the coalition at the tenth anniversary International Coalition Strategy Meeting.
The alignment phase, Publish What We Do
This included the establishment of a new governance structure, the Global Steering Committee, the restructuring of the Secretariat to better serve the coalition and its new strategy and the introduction of an annual strategic review by the Secretariat. This phase also includes stronger membership standards for coalition members and the alignment of national coalition strategies to the new Vision 20/20. This last step is still in progress and will be finalised by late 2014.